Mondelez International has committed $7 million to redevelop and grow Cadbury World, ensuring it remains a key Dunedin tourist attraction.
The expansion will create 50 full-time jobs, the transnational company said today.
Earlier this year, Mondelez decided to end nearly 150 years of manufacturing operations at Dunedin’s Cadbury factory site.
Local efforts to keep it open have failed and next year’s closure is expected to put more than 300 people out of work.
The decision to end local operations was difficult for the business, however their investment in Cadbury World ensures an important part of Dunedin’s growing tourism sector remains in the city, Mondelez’s James Kane said.
“The $7m investment will create an entirely new tourism experience in the historic Castle Street old dairy which is being refurbished to provide a new home for Cadbury World,” Mr Kane said.
“We hope to double the number of full-time equivalent roles from about 25 to 50. Visitor numbers are expected to go from 110,000 to over 180,000 per year, ensuring it remains one of Dunedin’s most popular tourist attractions.”