Westland Milk appoints manager in China

By Laura Mills

Westland Milk Products has appointed its first permanent staff member to China, cementing its move into the high-end nutritionals market.
In March, the co-operative began producing infant formula from a
$28 million expansion of the Hokitika factory.
Jian xin (Harry) Wang started this week as nutritional development manager China, within Westland’s sales and marketing team but based in Shanghai.
Westland Milk Products chief executive Rod Quin said that until now the company had serviced China through regular visits by New Zealand staff, working with local agents and with the support of New Zealand’s in-China services, such as Trade and Enterprise.
“This has been very successful for us and our sales to China have grown considerably. But our strategic move into high end nutritional products, especially infant formula, means we need to enter a new phase of our relationship with China. Harry’s appointment will, we believe, be the first of several China placements as our nutritionals sales there expand.”
Westland Milk has already secured new customers for its infant formula range made in Hokitika, and on Thursday it will launch the new Westpro Nutrition range on the Chinese market.